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Genius Program

Make our BMW product expert your new co-pilot.

Introducing the BMW Genius Everywhere Program.

To help you enjoy everything your BMW has to offer, a team of BMW Geniuses is available to provide you with helpful product information and to answer your questions wherever you are – at Checkered Flag BMW, via your smart phone or tablet, or by calling the BMW Genius Hotline.

BMW Genius Owner Videos

BMW “X” Model AWD Vehicles





Genius Hotline

BMW Genius Hotline

Curious about a vehicle feature you’ve never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren’t sure how, please call us and we would be happy to assist you.

BMW Genius Hotline – 1.844.4GENIUS (443-6487)
Available Monday through Saturday, 9:00am-9:00pm (EST)
If you would prefer to send us an email, please [email protected]

Want to learn more?
Schedule a BMW EncoreTM

Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to Checkered Flag BMW to setup your complimentary BMW Encore™ appointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new BMW.

Checkered Flag BMW 36.8472481, -76.1622813.